Starstuff
The Mission
Execute a comprehensive brand and website redesign, focusing on asset optimization and layout clarity to better express the company's identity.
Visual core
The brand identity utilizes a playful, game-inspired aesthetic to foster creativity and community. Centered around a signature pink palette, the visuals create an inviting environment that encourages users to connect with friends and build together.
Brand Elements
Following multiple rounds of refinement, the logo mark and custom visual patterns were optimized to align with the brand's core identity. The chosen typeface was selected and tested to ensure a cohesive, professional aesthetic throughout the interface.
Website
The Challenge: The original website suffered from a fragmented layout, inconsistent typography, and severe performance bottlenecks—including unoptimized media assets and videos exceeding 200MB.
The Solution: I overhauled the digital experience by re-editing all visual assets for peak performance and rebuilding the site in Framer. Using a precise design system developed in Figma, I corrected the spacing and layout to ensure a fluid, responsive user interface.
Site Link: Check out this awesome site on https://starstuffs.framer.website/